My client is a leading global MNC who is dedicated to helping their clients to navigate complexities and drive growth through innovative strategies and deep consumer understanding. They are looking for a Strategy and Consumer Insights Director with expertise in strategy, consumer analytics, and consumer insights within the airline industry.
As a Strategy and Consumer Insights Director focused on the airline industry, you will play a pivotal role in:
Consumer Behavior Analysis: Conducting in-depth analysis of consumer behavior and preferences within the airline sector, leveraging data-driven insights to inform strategic decision-making.
Market Research: Leading comprehensive market research initiatives to identify emerging trends, competitive dynamics, and growth opportunities in the airline industry.
Customer Segmentation: Utilizing advanced segmentation techniques to categorize airline customers based on demographic, behavioral, and psychographic attributes, enabling targeted marketing and personalized experiences.
Consumer Journey Mapping: Collaborating with cross-functional teams to map the end-to-end consumer journey, identifying pain points and opportunities for improvement to enhance customer satisfaction and loyalty.
Strategic Planning: Developing and implementing innovative strategies to drive revenue growth, improve customer acquisition and retention, and optimize overall business performance for airline clients.
Building strong relationships with airline clients, serving as a trusted advisor and strategic partner in delivering tailored solutions that address their unique challenges and objectives.
Bachelor's or Master's degree in Business, Marketing, Economics, or a related field.
At least 8-10 years of experience in strategy consulting, consumer analytics, or consumer insights within the airline/travel industry.
Proficiency in data analysis tools and techniques, with a strong ability to translate data into actionable insights and strategic recommendations.
Deep understanding of consumer behavior principles, market research methodologies, and customer segmentation strategies.
Excellent communication and presentation skills, with the ability to effectively convey complex ideas and insights to diverse stakeholders.
Proven track record of driving measurable business results and delivering value to airline clients through strategic initiatives.
Open to overseas candidates who are looking to relocate to Singapore.