B2B - Embracing the New Digital Reality

Location Online & on-demand

Wednesday, 8 December 2021

Last December, The Barton Partnership hosted a virtual panel event - B2B - Embracing the New Digital Reality. 

It was an engaging discussion, with our expert panel sharing their experiences and insights, identifying the critical success factors for B2B organisations navigating the post-pandemic landscape: 

  • How B2B organisations can effectively leverage technology and measure and defend the impact of digital investments

  • How organisations can use Data & Analytics to stay ahead of customer needs

  • How to attract new talent in a world of significantly changing expectations for sales professionals


  • Jennifer Stanley - Partner - McKinsey

  • Dominik Endler - Vice President Customer & Commercial Excellence Global / CMO - Bekaert

  • Kyle Roemer - Managing Director - Incline Equity Partners