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Provide marketing consulting to the group to influence strong marketing strategies in all markets to grow and protect the brand while enforcing and educating on brand guardrails and principles. Team member responsibility is at market level, not at store level and therefore must have experience setting strategies, building plans, and ensuring execution. This individual will report to the Marketing Director or Manager of the respective region.
  • markets on key topics such as pricing, brand positioning, product development, communication and media selection and allocation (digital and non-digital).
  • increased effectiveness and consistencies of franchisee marketing programs across the region by consulting on the design and optimization of their calendar planning, campaigns, advertising, and media strategy.
  • Consult with markets in tracking KPIs for critical metrics based on global benchmarks and suggest ways to reach said KPIs
  • Facilitate consulting with digital COE on topics including but not limited to optimization of owned e-commerce platforms (OLO, mobile, app), performance media (display, affiliate, paid social, SEM, and others), and image-driving media (owned, display, social, etc.). Ensure digital plan is connected to broader marketing plan and that brand principles are followed.
  • Demonstrate marketing leadership skills with franchisee marketing teams and wider business.
  • Provide consulting on how to best use data and insights to drive internal alignment within the business and externally with sub-franchisee partners where applicable.
  • Help franchise marketing partners build use cases for consumer research investments.
  • Support markets in translating consumer insights into actionable marketing strategies.
  • Act as a thought partner to markets and cross-functional team members (matrix organization structure)
  • collection, analysis and communication of best practices related to marketing calendar management and marketing activity.
  • DPI assessment reports for all markets.
  • and develop global tools, processes, principles, guardrails, and guidelines that are relevant not only for the specific markets or region the consultant is responsible for but also for the broader international community.
  • that the brand is positioned in a clear, consistent, and concise manner in international markets, while allowing for initiative and entrepreneurial freedom tied to the local consumer needs and wants
  • Active and integral member of the wider DPI Marketing community and collaborator to thought leadership programs at the center that support in evolving the role of international marketing within the organization.
  • Facilitate the creation and sharing of global case studies and benchmarking working closely with country leadership teams in the region as well as cross-functional DPI teams. The development of case studies should serve as a conduit to career development and exposure to leadership.
  • Facilitate the gathering of key KPIs and documentation from master franchisees to report back to COEs to create and feed specific tools.
  • Leverage available tools to validate all the elements of the Consumer Value Equation
  • Facilitate conversations and discussions not only with the master franchisees’ marketing teams but also the C-suite team.
  • Monitor execution of marketing plans and share best practice from the ecosystem, the category, and other categories
  • Monitor overall e-commerce KPIs and monetization of digital programs.
  • Align on key market priorities with relationship owner and work collaboratively with other COEs.
  • Team member will not execute on behalf of the markets and will not manage vendors on their behalf.
  • collaboratively with business teams to identify marketing priorities at the master franchisee and market level
  • market knowledge and learning with cross-functional counterparts.
  • and drive holistic business solutions that touch multiple departments and drive meaningful change.
  • that marketing solutions do not create undue stress on other business lines.
  • the “voice of the consumer” in discussions with other departments.
  • Model cross-functional working behaviors with digital, A&I, and business partners.
  • Ex Management Consultant with FMCG/CPG experience
  • of 7 - 10 years of increasingly responsible marketing experience; Ideally in a restaurant or QSR industry or franchise and experienced in a multi-market capacity (other potential considerations: automotive experience with corporate and dealer experience, as well as CPG)
  • developing and writing holistic marketing strategies
  • in consulting and P&L ownership is a plus
  • with multi-channel optimization of advertising spend –with an emphasis on digital know-how, product development, advertising development, agency management, sales analysis, and research
  • using data to provide sound factual recommendations
  • ability to speak Mandarin
  • to travel up to 30-60% within region and internationally, depending on business needs